Toonz Media Group, India’s premier animation studio, has introduced MyToonz, a complimentary streaming channel now available on LG Smart TVs across the country. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation giant’s focused entry into the connected television market, with plans to expand globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Built on Toonz’s comprehensive collection of over 25 years of animation production, MyToonz offers a handpicked collection of family entertainment including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the fast-expanding FAST streaming sector.
A New Era for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns continue to decline, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms offer a sustainable pathway for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming reaches audiences without subscription barriers.
Viswanath Rao, representing Toonz Media Group, emphasised that the channel serves as the company’s strategic response to shifts in how people watch content and the streaming technology transformation. The partnership with Amagi, a video delivery platform preferred by broadcasters and operators worldwide, demonstrates Toonz’s commitment to developing systems equipped to handle extensive content delivery. For LG India, the launch of MyToonz reinforces its current lineup of ad-supported channels, solidifying the manufacturer’s role as a provider of quality entertainment free of subscription fees. This joint initiative demonstrates how traditional content producers and equipment producers are joining forces to build audience share in the FAST ecosystem.
- MyToonz builds on 25 years of animation production and expertise
- Service spans globally created properties and India-based programming
- Toonz generates more than 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst facilitating advertising-based revenue models
Building upon 30 Years of Animation Excellence
MyToonz’s debut is underpinned by Toonz Media Group’s impressive history in animated content creation, covering more than 25 years of creative work at its Thiruvananthapuram base in Kerala. The studio’s extensive output—more than 10,000 minutes of bespoke programming per year—marks it as one of India’s leading animation studios. This robust infrastructure and creative expertise afford MyToonz with a considerable market advantage, ensuring the channel launches with a handpicked portfolio of content rather than relying on sparse or generic content offerings.
The scope of Toonz’s content library allows MyToonz to address varied viewer tastes and age groups within the children’s entertainment segment. Rather than starting with restricted content, the channel draws on decades of established intellectual property and production expertise. This platform enables Toonz to populate MyToonz with diverse, vetted programming from the outset, whilst simultaneously creating fresh content to keep the service fresh and compelling for viewers. The organisation’s track record to handle major production undertakings enhances its capability to support the FAST channel long-term.
A Broad Content Collection
MyToonz’s content portfolio reflects Toonz’s balanced emphasis on both globally created properties and characteristically Indian storytelling heritage. The channel offers titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” spanning animated adaptations of traditional Indian narratives combined with current kids’ content. This well-rounded selection resonates with families looking for culturally resonant content whilst sustaining familiarity with internationally recognised intellectual properties, positioning MyToonz as a authentically inclusive platform.
Key Alliances Powering Worldwide Growth
Toonz Media Group’s growth approach relies heavily on targeted alliances with proven tech and delivery networks. The collaboration with Amagi, a major technology supplier for FAST channels, provides the core infrastructure required for expanding MyToonz across multiple markets and devices. Amagi’s platform is currently operating by media companies and streaming services in dozens of countries, providing proven expertise in overseeing extensive streaming infrastructure. This partnership enables Toonz to prioritise content development whilst leveraging established technology designed specifically for ongoing ad-supported streaming ventures. The arrangement illustrates how content creators can accelerate global distribution by aligning with specialised technology partners instead of developing custom platforms.
The collaboration with LG Electronics constitutes another critical pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz achieves direct access to millions of households without requiring consumers to install extra apps or subscribe to separate services. This embedded distribution model substantially reduces obstacles to finding content and adoption. LG’s existing portfolio of free channels provides an developed environment where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, comparable alliances with local smart TV producers and content platforms will prove essential to recreating this success across diverse markets.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Service
Amagi’s technology platform serves as the operational core infrastructure of MyToonz, managing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than creating proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward content creation and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Transforming Children’s Entertainment Delivery
MyToonz marks a significant shift in how children’s content finds its audience across India and beyond. Rather than depending exclusively on traditional broadcast schedules or subscription streaming platforms, Toonz is harnessing the FAST format to democratise access to premium children’s shows. This strategy recognises the evolving viewing preferences of contemporary households, where easy access, convenience, and free content have risen to prominence. By integrating MyToonz with LG smart TVs, the company removes barriers that often obstruct finding shows, letting youngsters and parents encounter engaging shows without dealing with complicated apps or financial obstacles.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s understanding of essential industry transformation. The FAST channel model permits the studio to generate revenue from its vast library through advertising whilst delivering households quality programming at no cost. This two-stream revenue model contrasts sharply from standard paid services, where subscriber acquisition and retention drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that broadens audience exposure whilst sustaining long-term profitability. The launch signals the company’s ambition to position itself as a dominant force in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from extensive content libraries efficiently
